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Interest in archery at the London Olympics is gaining popularity due to ‘Hunger Games’ influence

With the world watching archery with wide eyed excitement during the London Olympics, Hunger Games fans are learning about the sport.

Lorig and her teammates say when Hollywood hits the bull’s-eye, archery is the beneficiary. All of a sudden, it’s cool to be a toxophilite (a student or lover of archery). Kids are asking for lessons, the USA Archery website is seeing a significant spike in hits, and more and more people are learning the difference between a quiver (the sack that holds the arrows) and the fletching (the feathers on the end of arrow).

“Absolutely there has been more attention to our sport since Hunger Games came out,” Lorig said. “We have a great sport, a unique sport, and it deserves this recognition. Hollywood is bringing archery out to the open more, and a lot of kids are loving it. I think it will be great if more kids start the sport, keep them off the street.”

Brady Ellison, the top-ranked American men’s archer, agreed.

“The movies have really raised the profile of archery and the media does a great job of keeping people interested,” he said.